Are you one of those people who (before buying) always ask about clothes' material, behind the story of production, total cost, the environmental impact and things like that? Also, it irks you whenever someone around you buys their clothes from fast fashion brands, even after you reason with them never to do that. Or you find yourself sticking to your phone or laptop/ desktop or tab surfing on the internet or social media about the fashion industry and its impact on the environment and wanting to blame every possible person responsible for it. If you answer yes, to any of the things mentioned, then my friend, you are a sustainable fashion influencer without knowing it! And if these things intrigue you to become one, read further to know better.
If you are adamant about making this world a better place or at least want to improve your surroundings or educate people around you, follow these steps to make your dream come true:
Make yourself a BRAND: We all have seen that people often listen to those who have some power or authority over others. And the best way to gain that power is to make yourself a BRAND. You might be thinking, how can you do that? Well, nothing is impossible in today's world. Start making a page that represents you or your idea vividly on a popular social media platform and pour the river of your knowledge over there. One tip here, please don't preach!
Follow other sustainable fashion influencers: Following someone from your niche will help identify what they are doing to make the world more conscious, how they are doing it, whether people are actually following what they do, or their method of persuasion etc. It might sound strange now, but following this method will provide intricate details about how you can create what you are willing to start.
Start taking appealing visuals: We all know what people see when they visit social profiles, creative visuals, duh! It does not matter whether you are an amateur. If your photos tell a compelling story, people will be more than generous to give you a thumbs up. Besides, there are a lot of editing apps available, no matter whether you use Android or iOS, that can make the dullest moment turn into dazzling visuals. Or take some inspiration from Instagram, TikTok or Pinterest, where you can see a lot of sustainable fashion influencers and their distinct approaches to teaching people about it.
Start engaging with your followers, and don't focus on the number (just yet!): Engagement with your followers is the key element of knowing people better. It will give you an idea of how your followers deal with the problem, their method of solutions, and different unidentified thoughts for your next post. Moreover, engagement with your followers will help the algorithm to reach the right audience.
Collaboration with other sustainable fashion influencers: We all know a great number of sustainable fashion influencers are out there using the same platform but have more followers than you. The reasons for their mass followers could be they have started it early, or they provide some mind-blowing content that no one could resist (not even you!). In such a case, try to reach them and ask for collaboration. You could do some fun interviews, share some stories, share your journeys, experiences with sustainable fashion brands, etc. There are an uncountable number of ideas present which you can take inspiration from. Now, all you have to do is grab a suitable idea as per your profile and give them your magical touch.
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Furthermore, you must keep your searching & reading mode always ON. Be up-to-date with the news on fashion, environment, sustainability and what other brands are doing to make it better.
Besides, it's neither new nor old to be a sustainable fashion influencer, but once you are into it, you'll love to be a part of a movement that intends to make this world a better place.
PS: The article was first published on Storygiri.com
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